Key Assumptions

Input your company's metrics below to calculate the impact of improving email response rates.

% ?
Determine the average baseline response rate by calculating the average percentage of contacts who somehow engage (open and/or click) across your Eloqua campaigns.
% ?
The sales conversion rate is the number of engaged contacts who actually move forward with a purchase. If you don't know this metric, a colleague in the sales department can share this with you.
$ ?
If you don't know the average profit per buyer, then a colleague in your sales department should have this metric on hand.
?
Determine the size of your contact database by identifying the number of contacts in your Eloqua Instance.
% ?
Use this as a stand in for attribution: how critical this email is to creating sales. For complex multichannel marketing, this number may be low; for B2C or more direct email campaigns that result in near-direct sales, this will be higher. If you have no idea, use something conservative.

Baselines

$

With Motiva AI

Low (+20%)

25 New Customers
2,500,000 Additional Profit
25,000 % Total ROI

Medium (+50%)

25 New Customers
2,500,000 Additional Profit
25,000 % Total ROI

High (+100%)

25 New Customers
2,500,000 Additional Profit
25,000 % Total ROI

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