Key Assumptions
Input your company's metrics below to calculate the impact of improving email response rates.
%
?
Determine the average baseline response rate by calculating the
average percentage of contacts who somehow engage (open and/or click) across your Eloqua campaigns.
%
?
The sales conversion rate is the number of engaged contacts who actually
move forward with a purchase. If you don't know this metric, a colleague in the sales department can share this
with you.
$
?
If you don't know the average profit per buyer, then a colleague in your
sales department should have this metric on hand.
?
Determine the size of your contact database by identifying the number
of contacts in your Eloqua Instance.
%
?
Use this as a stand in for attribution: how critical this
email is to creating sales. For complex multichannel marketing, this number may be low; for B2C or more direct
email campaigns that result in near-direct sales, this will be higher. If you have no idea, use something
conservative.
Baselines
$
With Motiva AI
Low (+20%)
25
New Customers
2,500,000
Additional Profit
25,000
% Total ROI
Medium (+50%)
25
New Customers
2,500,000
Additional Profit
25,000
% Total ROI
High (+100%)
25
New Customers
2,500,000
Additional Profit
25,000
% Total ROI
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